Should Park City Buses Cost Money to Ride?

A Friend of the Park Rag had read a column in the Park Record about buses being free and “asked” us whether buses should actually cost something to ride in Park City. Her reasoning was:

• If we made revenue from the buses they could offer more amenities
• If we charged $1-$2 we may be able to have more frequent buses
• With more funding, they may be able to do more point to point solutions

It’s an interesting point. Obviously free buses are not solving our transportation issues. Would we get more people to ride buses if we had a different pricing strategy? When things are free they aren’t valued much. If we charged a dollar or two, and improved service would people ride?

We aren’t convinced that it would make a difference but we think its worth, at least, considering.