Vail Fails on Covid Response

Earlier I wrote about Deer Valley’s 100% refund policy on trips with 24 hours notice due to the Corona Virus pandemic. That’s being human. Wouldn’t you expect the biggest ski operator in the world to do the same thing?

Nope. Vail announced that you can cancel trips but they won’t refund your money. Instead, they will apply money spent to a future travel date within the next year. That’s bullshit.

Yeah, you may not want to come to Park City because we have had cases of Covid-19 here. However, there are other reasons related to Covid-19 could be impacting visitors. Your business may have been impacted. Your hours could be down. Your stock portfolio may have dropped 20%. You may no longer be able to afford it.

I get that Vail is a business. They can’t be stupid. However, they can be compassionate. They should be doing what Deer Valley is doing. 100% refunds — no questions asked.

This soon will pass. Yes, earnings will be down, but they are going to be anyway. Be good to the people who want to come ski at our resorts. That’s being a part of the community.