What’s Wrong With Park City’s Hotel Occupancy Rates?

I was reading tomorrow’s Park Record (I love the fact that the online version shows up the night before) and it was educating people on taking buses to the 4th of July parade. Toward the end of the article, hotel occupancy was discussed. It said:

Occupancy rate is the percentage of hotel rooms rented each day.

While Park City’s 34% rate doesn’t sound good, I wondered if perhaps it wasn’t too bad. So I searched Statistica (the Statistics portal). I found the following average occupancy rates by month/year and region around the world:

It appears our occupancy rate this week is a little under half the average of U.S. hotel. I’ve always heard our rates are low. This seems to confirm that.